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Joe Calloway Becoming a Category of One. How Extraordinary Companies Transcend Commodity and Defy Comparison


A revised and updated edition of the bestselling «no-nonsense guide to beating the competition.»-Publisher's Weekly Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader. Whether you run a multinational corporation or a two-person start-up company, the lessons you'll find here apply to any business. This Second Edition includes a new chapter on «tie breakers,» updated examples of today's category of one companies, and special contributions from business experts, bestselling authors, and CEOs on the future category of one business. Revised and updated to remain relevant to today's market conditions and new innovations A new edition of the bestselling title from the author of Indispensable and Work Like You're Showing Off Today's struggling economy puts even greater importance on the theory and practice of business differentiation This edition includes 20 percent new material; if you liked the original edition, you'll love this new Second Edition Reliable, proven advice that works for businesses of any size in any industry Now more than ever, you have to differentiate your business from the competition to succeed. Becoming a Category of One gives you the blueprint for building your own extraordinary business.

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Маршрутизатор Zyxel LTE4506-M606, LTE4506-M606-EU01V1F, белый


LTE4506 – это портативный маршрутизатор нового поколения, соответствующий стандарту LTE Category 6. Технология Carrier Aggregation обеспечивает скорость загрузки данных из Интернета до 300 Mbps, что вдвое быстрее по сравнению с Category 4 и вдвое быстрее проводного Fast Ethernet.

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Carlo Vercellis Business Intelligence. Data Mining and Optimization for Decision Making


Business intelligence is a broad category of applications and technologies for gathering, providing access to, and analyzing data for the purpose of helping enterprise users make better business decisions. The term implies having a comprehensive knowledge of all factors that affect a business, such as customers, competitors, business partners, economic environment, and internal operations, therefore enabling optimal decisions to be made. Business Intelligence provides readers with an introduction and practical guide to the mathematical models and analysis methodologies vital to business intelligence. This book: Combines detailed coverage with a practical guide to the mathematical models and analysis methodologies of business intelligence. Covers all the hot topics such as data warehousing, data mining and its applications, machine learning, classification, supply optimization models, decision support systems, and analytical methods for performance evaluation. Is made accessible to readers through the careful definition and introduction of each concept, followed by the extensive use of examples and numerous real-life case studies. Explains how to utilise mathematical models and analysis models to make effective and good quality business decisions. This book is aimed at postgraduate students following data analysis and data mining courses. Researchers looking for a systematic and broad coverage of topics in operations research and mathematical models for decision-making will find this an invaluable guide.

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Ian Skurnik The Portable MBA


A totally revised new edition of the bestselling guide to business school basics The bestselling book that invented the «MBA in a book» category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school curriculum and experience. For years, professionals who need MBA-level information and insight-but don't need the hassle of business school-have turned to the Portable MBA series for the very best, most up-to-date coverage of the business basics. This new revised and expanded edition continues that long tradition with practical, real-world business insight from faculty members from the prestigious Darden School at the University of Virginia. With 50 percent new material, including new chapters on such topics as emerging economies, enterprise risk management, consumer behavior, managing teams, and up-to-date career advice, this is the best Portable MBA ever. Covers all the core topics you'd learn in business school, including finance, accounting, marketing, economics, ethics, operations management, management and leadership, and strategy. Every chapter is totally updated and seven new chapters have been added on vital business topics Includes case studies and interactive web-based examples Whether you own your own small business or work in a major corporate office, The Portable MBA gives you the comprehensive information and rich understanding of the business world that you need.

2331.32 RUR

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Беспроводной роутер ASUS 4G-AC53U, черный


Беспроводной маршрутизатор с поддержкой высокоскоростного стандарта мобильной связи LTE Category 6. Достаточно вставить в него SIM-карту, и он будет раздавать мобильный интернет по беспроводному интерфейсу Wi-Fi 802.11ac (на общей скорости до 733 Мбит/с) и проводным портам Gigabit Ethernet.

12440 RUR

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Uncontainable: How Passion, Commitment, and Conscious Capitalism Built a Business Where Everyone Thrives


The secrets of the company that: - Delights in its customers doing "a little dance" when they open their closets each morning. - Successfully avoided any layoffs during the Great Recession of 2008. - Has a recruiting department made up of thousands-because its employees are so inspired they are masterful at bringing in friends, family, and customers! Back in 1978, Kip Tindell and his partners realized that people were eager to find solutions for saving both space and time, and The Container Store was born, along with a new category in the retail industry. From the beginning, Tindell and his team focused on building their business using honest and open communication with employees and working in close collaboration with vendors, all to ensure that the best selection, service, and price would be offered to every customer. In this insightful book, Tindell reveals the seven Foundation Principles of his unique values-based business philosophy. Offering lessons on The Container Store's customer-focused and employee-centric approach, UNCONTAINABLE also shows how any company can develop the most profitable, sustainable, and fun way of doing business through a harmonic balance of win-wins for all stakeholders.

520 RUR

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Julie Meehan Pricing and Profitability Management. A Practical Guide for Business Leaders


The practical guide to using pricing and profitability management to build a better business A comprehensive reference for any business professional looking to understand the capabilities and competencies required for effectively managing pricing and profitability, Pricing and Profitability Management explains how to determine the right approach, tools, and techniques for each of six key categories (pricing strategy, price execution, advanced analytics and optimization, organizational alignment and governance, pricing technology and data management, and tax and regulatory effectiveness). Exploring each category in detail, the book addresses how an integrated approach to pricing improvement can give a sustainable, competitive advantage to any organization. The ultimate «how to» manual for any executive or manager interested in price management, the book presents a holistic, comprehensive framework that shows how integrating these pricing categories into a cohesive program leads to impressive gains that cannot be achieved through a single-pronged approach. Presents a comprehensive framework for more effectively managing pricing and profitability Identities the six key categories of pricing and profitability management Shows you how to gain a competitive edge by managing pricing and profitability Taking a comprehensive view of pricing, companies can position themselves to tap a vast source of shareholder value—the ability to set and enforce profitable prices, not just once, but again and again in response to marketplace changes and evolving business needs—and this book will show you how.

9041.94 RUR

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Rustam Ksenofontov How to tame your demons. And become the master of your thoughts


This book is dedicated to the heroes looking for their place in the world. Its goal is to teach the reader to control their inner attention and shift it as necessary: e.g. from the negative focus to the positive one or from the slackness to efficiency. By controlling attention one can learn to shift their thoughts from the category of kings to the category of loyal servants and then (only then!) one will be able to act according their true desires without reference to their fears and quirks.

228 RUR

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Business Advantage Intermediate Teacher's Book


Business Advantage is the course for tomorrow's business leaders. Based on a unique syllabus that combines current business theory, business in practice and business skills - all presented using authentic, expert input - the course contains specific business-related outcomes that make the material highly relevant and engaging. The Business Advantage Intermediate level books include input from leading institutions and organisations, such as: the Cambridge Judge Business School, IKEA, Emirates NBD, Isuzu and Unilever. The Teacher's Book comes with photocopiable activities, progress tests, and worksheets for the DVD which accompanies the Student's Book.

1182 RUR

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David Aaker A. Brand Relevance. Making Competitors Irrelevant


Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.

2197.91 RUR

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Google Groups

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Stay legally compliant - Small Business Administration

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Steven Little S. The 7 Irrefutable Rules of Small Business Growth


Starting a small business and making it a success isn’t easy. In fact, most small business owners don’t get rich and many fail. This book presents the straight truth on small business success. It doesn’t offer cure-alls for every small business. Instead, it outlines real, effective principles for continued small business growth and success. Written by business growth expert Steven Little, The 7 Irrefutable Rules of Small Business Growth skips empty small business positivism in exchange for real-world, practical solutions. If you’re a small business owner or an entrepreneur just starting out, you’ll find answers to all your most important questions on topics such as technology, business plans, hiring, and much more.

1516.86 RUR

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Skills for Business Studies: Advanced


Skills for Business Studies teaches academic reading, writing and vocabulary skills for students of Business Studies and related degree programmes. Skills for Business Studies is also available as part of a pack with Business Result at Intermediate, Upper-intermediate and Advanced levels.

1001 RUR

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Business Advantage: Personal Study Book Advanced (+ CD-ROM)


An innovative, new multi-level course for the university and in-company sector. Business Advantage is the course for tomorrow's business leaders. Based on a unique syllabus combining current business theory, business in practice and business skills - presented using authentic, expert input - the course contains specific business- related outcomes, making the material highly relevant and engaging. The Business Advantage Personal Study Book provides further practice and lesson consolidation and comes with an Audio CD with recordings from the Student's Book skills lessons, plus additional audio.

946 RUR

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Sonia Williams Raising a Business. A Woman's No-nonsense Guide to Successfully Growing Small Business


Raising a Business is aimed at women who have recently started, or are planning to start, a business. It is designed to teach women how they can successfully prepare their business for, and manage, growth. It outlines the key areas that business owners need to look at to create a profitable, sustainable and successful business. The author, Sonia Williams, interviewed several successful Australian businesswomen, who share their strategies, tips and advice for growing a business.

2557.45 RUR

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Business


Business. Каркас — металл.

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Theodore Grossman The Portable MBA in Finance and Accounting


The most comprehensive and authoritative review of B-School fundamentals—from top accounting and finance professors For years, the Portable MBA series has tracked the core curricula of leading business schools to teach you the fundamentals you need to know about business-without the extreme costs of earning an MBA degree. The Portable MBA in Finance and Accounting covers all the core methods and techniques you would learn in business school, using real-life examples to deliver clear, practical guidance on finance and accounting. The new edition also includes free downloadable spreadsheets and web resources. If you’re in charge of making decisions at your own or someone else’s business, you need the best information and insight on modern finance and accounting practice. This reliable, information-packed resource shows you how to understand the numbers, plan and forecast for the future, and make key strategic decisions. Plus, this new edition covers the effects of Sarbanes-Oxley, applying ethical accounting standards, and offers career advice. • Completely updated with new examples, new topics, and full coverage of topical issues in finance and accounting—fifty percent new material • The most comprehensive and authoritative book in its category • Teaches you virtually everything you'd learn about finance and accounting in today's best business schools Whether you’re thinking of starting your own business or you already have and just need to brush up on finance and accounting basics, this is the only guide you need.

2331.32 RUR

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Les Nemethy Business Exit Planning. Options, Value Enhancement, and Transaction Management for Owners


The most viable exit strategies for owners of mid-sized companies For many business owners, cashing out of a business is a lifelong dream. For some, exiting a business can be a nightmare. Business Exit Planning: Options, Value Enhancement, and Transaction Management for Business Owners provides a comprehensive view of what every business owner needs to know to plan and execute a business exit. The book Includes 30 relevant mini-case studies on business exit planning and transaction management, as well as a glossary of frequently used technical terms Details options for those owners who no longer want to be active in the business, as well as for those who want to remain invested Covers a wide range of topics related to business exit planning and transaction management, including IPO, MBO, refinancing, ESOPs, building an exit team, business plan and valuation, due diligence, and estate planning Regardless of whether a business owner seeks an immediate exit or a staged exit over time, Business Exit Planning provides a comprehensive strategy and road map to define exit-related objectives.

5002.83 RUR

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Jason Malinak Etsy-preneurship. Everything You Need to Know Turn Your Handmade Hobby into a Thriving Business


Turn your handmade hobby into a thriving business Most Etsy sellers are confident in their crafting and artistic capabilities. However, many need guidance on the business-related intricacies of starting and maintaining a successful Etsy business. Etsy-preneurship helps existing and potential Etsy sellers understand the business fundamentals needed to become a small business owner on Etsy, including taxes, bookkeeping, marketing, finances, administrative tasks, daily operations, legal requirements, business plans, and improving your business skills. This book will help you make the jump from enjoying your handmade/craft/art hobby to running a profitable business. Etsy-preneurship offers step-by-step advice on what it takes to bring in extra income or even one day run a full-time business on Etsy Outlines the basic business skills and knowledge you need to run a business on Etsy Explains how Etsy makes entrepreneurship attainable for everyone Each chapter even includes a downloadable business spreadsheet tool to help you put the steps into action. This book empowers Etsy sellers to turn their handmade hobby into a thriving business by employing foundational business concepts.

1330.75 RUR

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The Office Cabinet Business Continuity For Dummies


The easy way to ensure your business is prepared for anything If disaster struck, could your business continue to operate? It might be a fire, flood, storm, technical failure, or a quality control failure – whichever way, how can you minimize the risk of disruption to your business? Business Continuity For Dummies clearly sets out how to identify the risks to your organization, how to create your own BCM plan, how to apply BCM in practice and what to do if the worst does happen. Assess and minimize the risk of disruption to your business Create your own business continuity plan Apply business continuity in practice What are you waiting for? Take action now to ensure the survival of your business with Business Continuity For Dummies.

1800.35 RUR

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Jim Muehlhausen Business Models For Dummies


Write a business model? Easy. Business Models For Dummies helps you write a solid business model to further define your company's goals and increase attractiveness to customers. Inside, you'll discover how to: make a value proposition; define a market segment; locate your company's position in the value chain; create a revenue generation statement; identify competitors, complementors, and other network effects; develop a competitive strategy; and much more. Shows you how to define the purpose of a business and its profitability to customers Serves as a thorough guide to business modeling techniques Helps to ensure that your business has the very best business model possible If you need to update a business model due to changes in the market or maturation of your company,Business Models For Dummies has you covered.

2000.46 RUR

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The Business: Upper-Intermediate Level (аудиокурс на 2 CD)


The Business is a multi-level business English course which offers the student a cutting-edge blend of electronic and print material. The syllabus is organized by topic and has been developed from detailed research into the content of business-related degree courses in leading European institutions. The Business is particularly suitable for students studying business at college or university. It offers students an intelligent and thought-provoking exploration of the contemporary business world whilst also helping them to develop the language and people skills they will need to operate in a business environment. The Business will also appeal to working business people who need to enrich their vocabulary and express themselves more authoritatively beyond their immediate professional context.

227 RUR

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The Business: Level A2 to B1 Pre-Intermediate (аудиокурс на 2 CD)


The Business: is a multi-level business English course which offers the student a cutting-edge blend of electronic and print material. The syllabus is organized by topic and has bean developed from detailed research into the content of business-related degree courses in leading European institutions.The Business: is particularly suitable for students studying business at college or university. It offers students an intelligent and thought-provoking exploration of the contemporary business world whilst also helping them to develop the language and people skills they will need to operate in a business environment.The Business: will also appeal to working business people who need to enrich their vocabulary and express themselves more authoritatively beyond their immediate professional context.

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